I won't pretend to know the answer here, but in principal I have to agree with Max about the inherent challenges that the "proprietary apps augmented by partner apps" approach presents - you have no control of engagement on partners' apps. Social app developers are in the business of creating social media programming, and leaving some of the creation of that programming to others is inherently a risky proposition. But to be fair, if companies like RockYou are discerning in their selection of who they let into their partner network and trust that these partners have and will continue to create engaging apps, in theory they can create a hybrid of proprietary and network apps that collectively have greater reach than could their own apps by themselves. The potential risk is that the "inner-brand" of your proprietary programming is undermined, but the potential reward is that your partners can create vertically focussed programming that is better for these verticals than the programming that you could create on your own - again increasing reach. With so few ad dollars being spent on this type of content today, the hybrid approach and the reach it brings does have its benefits, but what that will do to eCPMs as this industry matures is the (at least hopefully) billion dollar question... You can see where Slide and RockYou are putting their chips, and you have to love the competitive energy between these two.

You can see it being used on my CafeMom page (for now until I make another background that must be shown).

To save right click on the image and save to your desktop, disc, or USB.

Meanwhile, I realized that Double Dutch Bus has its own Facebook! Looks like it was created by some kids in the mid-West.  I think I need to do some work as a contributor to make a it a little more interesting.

Bild via Flickr (Anmerkung: der User hat hierbei das Interface von Facebook für StudiVz genutzt)

Das war ja nur eine Frage der Zeit. Facebook verklagt StudiVz wegen Ideenklau. Und das auch noch vor einem kalifornischen Gericht, die ja bekannt dafür sind, dass die Prozesse besonders kostenintensiv sind und die Urteile meistens sehr hoch ausfallen. Auch wenn StudiVz gewinnt, wird der Prozess also dennoch enorm hohe Summen verschlingen.
Laut Facebook muss StudiVz damit aufhören "look, feel, features and services" von Facebook zu kopieren.

Facebook-Justiziar Sam O´Rourke bekräftigte die Notwendigkeit, gegen StudiVZ gerichtlich vorzugehen: „Wir haben viel in die Technik und das Design investiert und glauben fest daran, dass unser Erfolg maßgeblich mit unserem einmaligen Erscheinungsbild und dem ´Look and Feel´ von Website und Nutzeroberfläche zusammenhängt“, sagte er der „Financial Times“. Facebook wolle die illegalen Aktivitäten von StudiVZ beenden, um User nicht zu verwirren und Facebooks Ansehen nicht zu schaden.

Die Klage wurde zuerst von der Financial Times aufgegriffen, die schreibt:

Facebook said it was "seeking to end StudiVZ's illegal activity to ensure that users are not confused and that Facebook's reputation remains unharmed".

Die immense Ähnlichkeit zwischen StudiVz und Facebook ist schon lange bekannt. Viele werden sich also fragen warum Facebook erst jetzt rechtliche Schritte einleitet. Nun, Facebook ist lange daran interessiert StudiVz von Holtzbrinck abzukaufen, jedoch bis lange ohne Erfolg. Zudem startete Facebook erst vor kurzem mit einem deutschen Ableger, der aber bisher nicht an StudiVz heranreicht. Facebook versucht nun also juristischen Druck aufzubauen und so vielleicht die Eigentümer von StudiVz zu "überzeugen" die Social Community doch noch zu verkaufen.

Der Plagiatismus von StudiVz ist ja auch nicht von der Hand zu weisen. Auf gulli heißt es:

Laut Anklage wird gefordert, dass StudiVZ

"die illegalen Aktivitäten beendet um sicherzustellen, dass die Benutzer nicht verwirrt werden und dass der Ruf Facebooks unbeschädigt bleibt."

StudiVZ LogoDie letzte Äußerung kann man, wenn man will, auf die zahlreichen Skandale in Sachen Datenschutz und Verhalten der Betreiber beziehen, welche insbesondere Ende 2006 von der deutschen Blogosphäre aufgedeckt wurden. Der Imageschaden war seinerzeit immens. Die Plagiatsvorwürfe kommen nun ebenso wenig überraschend. In Anfangszeiten von StudiVZ waren selbst Dateinamen im System mit denen von Facebook identisch. Die bekannte "Gruschel"-Funktion etwa wurde mit einem Script namens poke.php aufgerufen, wobei "Poking" (Anstupsen) das Facebook-Pendant zum Gruscheln ist. Auch fand sich im System ein StyleSheet mit dem Namen myfb.css, fb ist mit größter Wahrscheinlichkeit ein Hinweis auf die ursprüngliche Herkunft der Datei.

Der Prozess könnte ja auch zu einem Präzedenzfall in Bezug auf Plagiatismus im Web 2.0 werden und egal wie er ausgeht: StudiVz wird einige schmerzhafte Narben behalten.

Hier sieht man übrigens eine sehr frühe StudiVz Seite. Dies zeigt zumindestens mal das StudiVz sein HTML und CSS mit Hilfe von Facebook erstellt hat.

Guckt man heute auf verschiedene Blognews Seiten, dann ist die Nachricht schon eingeschlagen wie eine Bombe.

Zum Weiterlesen
* Blogbar
* Netzpolitik
* Patje
* txtblog
* Nachtwächter
* Basic Blog
* trabifant
* Leere Signifikanten
* Main Blog
* Sebastian Keil
* Gründerfragen
* F8 Club
* Niedermayr
* ripanti

Eight friends have rated your trustworthiness:

* You scored 4.5 out of 5 (Highly Trusted).
* Your political power index is 36 (SOMEBODY).

Gee ..... so does that mean .... I'm somebody?

I tried to find out who thought I was so highly trustable - but the application doesn't tell me and just tries to get me to install other applications that also don't tell me what I really want to know ....

Why bother telling me that I'm Trustworthy if I can't find out who thinks that - you'd think with Social Media there'd also be a good dose of transparency ... but not here.

I see this as another example of tricking people into installing more stuff than they need that doesn't help them - it's the antithesis of real social media, real transparancy.

I am sure it has great appeal to many people but not me so I have asked how to close my profile. It got me thinking about other social networking and user generated content sites and blogs and thought, what could they be if they changed "theme" as Oozzi.

Facebook becomes a campaign site for the Obama campaign

Scobleizer becomes an online retailer for camera and video tripods

YouTube becomes a site giving travel information.

Can you think of any others?

¿nos habrán preguntado a nosotros, al menos, si nos gustaba el nuevo diseño?. ¿Que pasó con el espíritu "indie" de la página?, ¿se habrá mandado todo esto a la mierda para privilegiar lo comercial en vez de buscar y presentar nuevas bandas?.

bueno, si tiene tanta apariencia de "en desarrollo" al menos pónganle que es un beta.

el de antes:

el de ahora:

juzguen ustedes mism@s.

aquí una página con el comentario del beta de la nueva página, que es incluso mejor que la página actual. Si tuvieron que cambiar el diseño, debieron seguir con el beta. Al menos es mas ordenado.

http://www.orionmedialab.com/ortega/categoria/web-20/ (en la página, bajen hasta llegar al "el nuevo last.fm)

bueno, capaz que conviertan en facebook hasta al myspace.

Lipton seems to be a master of unfortunate decision making.  He was recently sentenced to two years in state prison for Driving Under the Influence in Rhode Island.  This occurred after the prosecutors located photographs of Lipton posted on facebook.com which showed him dressed as an inmate.  These photos were taken approximately two weeks after Lipton was arrested for DUI after being involved in an accident which injured the other driver.

I don't believe we should be adjudicating morality.  That leads us down a dangerous path, but lets be honest, we've been doing it for ages.  When our law can be traced directly back to Mosaic (the Ten Commandments) law, it's pretty obvious that morals play some part in our judicial minds.  The courts have allowed this sort of information to be submitted in the sentencing phase of a trial for a reason.  If we are to have a fair and equitable system, we need to be able to examine each case and each defendant on their own merit.  Clearly, most people are repentant in court, so we look to other means for discovering their true feelings.  In the past, it was testimony of friends and co-workers who overheard phone calls or heard the water-cooler discussions.  Now, it comes from MySpace and Facebook, sooner or later, it will be a blog, too.

No one blames the defense attorney for using every tool at his disposal to assist his client.  This is not the same with the prosecution.  A good deal of the time when a prosecutor uses a new or strange technique to get his point across, it is attacked by society.  People have been held liable in the court of the internet for years.  News stories pop up periodically where someone is fired because of something their boss saw on their web page.  This case is just another of the courts finally catching up with society.

Now, let's be honest.  The only reason anyone cares about Joshua Lipton (aside from the other driver, who has a marginal interest in the case, I think) is because this was a DUI.  It is the most socially acceptable crime.  Most people who drink, if they were honest, would have to say to themselves "Yes, I've driven when I probably shouldn't have."   Well, Joshua Lipton did the same and someone else had to pay for that choice.  Lets remember, Josh didn't choose to post those photographs on the internet himself, one of his friends did.

I guess Joshua just learned a hard lesson about paying for someone else's choices.

That's what a cop thinks (well, this one, anyway)

Dear Rob Felton:

Coinciding with the release of the 2009 edition of America's Best Colleges at the end of August, U.S. News will launch a Facebook application that will be an all-inclusive resource for information on colleges, rankings, and the school selection process for users and their friends.

Using data that has already been collected on our annual surveys, our application will allow Facebook friends to share information about the schools they are considering attending. By saving schools to their list, students will be able to compare their interests with friends, meet other applicants, and discuss their impressions of a school.

Students on Facebook will soon be perusing your institution's data -- which is why we need your help. If you have a thumbnail image of your institution's logo or another image that best
represents your institution, please send it to us to use in our Facebook application (file specifications are listed below). The data that will be included has already been collected as part of our America's Best Colleges project. We do not need any additional data from you.

Please send your image as an attachment to social-networking@usnews.com.

If you do not have an appropriate image, your institution will still be included in our application, just without an image.

Technical Specifications:

Accepted file formats: JPG, GIF, PNG

Images will be sized to fit within the following dimensions: 100 pixels wide and 75 pixels tall

If you have any questions, please feel free to contact me by email at social-networking@usnews.com or by phone at (202) 955-2242.

Sincerely,
Vachelle Manly
Data Collection Manager
U.S. News & World Report

I think this is the beginning of the end of U.S. News' reign as the ranking system for universities. As U.S. News enters the world of Facebook applications, we'll see innovative developers create new and more accurate ways of ranking schools using social networking data and the Common Data Set, which schools can upload to Facebook for multiple developers instead of just submitting it to U.S. News.

PROVIDENCE, Rhode Island (AP) -- Two weeks after Joshua Lipton was charged in a drunken driving crash that seriously injured a woman, the 20-year-old college junior attended a Halloween party dressed as a prisoner. Pictures from the party showed him in a black-and-white striped shirt and an orange jumpsuit labeled "Jail Bird."

In the age of the Internet, it might not be hard to guess what happened to those pictures: Someone posted them on the social networking site Facebook. And that offered remarkable evidence for Jay Sullivan, the prosecutor handling Lipton's drunken-driving case.

Sullivan used the pictures to paint Lipton as an unrepentant partier who lived it up while his victim recovered in the hospital. A judge agreed, calling the pictures depraved when sentencing Lipton to two years in prison.

Join our Myspace

Join our Facebook Group

or

Become a fan of EPICponyz

We hope to have the first image up by later today.

Thank you again for cooperating with us.

Turns out that it's not just about which way to 'turn'. It's even more complicated, but not impossible. We just need a little more elevation to see the whole picture. We need the altitude (and attitude) of an astronaut, not just the compass and telescope of a surveyor.

Life is not a 'flat-surface event'. We have seen that our global existence is an inter-galactic shared experience. We got some of that perspective by looking back at our planet from outer space. While the search for extraterrestrial life goes on, the earthbound life we share on this globe also occurs in relation to others around us and an entire solar system of related influences. Those who sit in the sun too long or forget that the moon influences the tides may soon find themselves in another situation that demands their attention, or immediate action. How does all this relate to our decisions, our relationships, our politics, our countries, our survival?

Decisions have dimension.

Life is less like a game of checkers and more like a three-layered game of tic-tac-toe. A move that occurs in one dimension affects what happens in all others, as well as the ultimate outcome of the game. Unless we consider all dimensions of our shared existence, we can overlook some burning issue or rising tide of influence that can engulf us in a decision for which we are not mutually prepared. How can we navigate these dimensions, successfully, together?

Our ability to follow a 'map' will not serve us in this new 'open space'. One-to-one dialogue on any given subject will soon seem as antiquated as a string between two tin cans. Our new many-to-many online interactions will encompass perspectives in conversations between multiple participants who share from their DIFFERENT cultures - the SAME common needs. We won't be going to the 'library' - we will become a 'living library', available to each other as nano-resources deployed across a global neural network, in real time.

What can be- or could be- known is available for our ready review across the universe of the interconnected internet. What hasn't been engineered (yet) is a way for us ALL to leave the mental 'bounds of earth' and look back in a collective global perspective - so that we can -

come to consensus and interact cooperatively.

To do so will require not only the ground crew knowledge available on the internet, but also a stellar vehicle to navigate in new dimensions of local transparency and global accountability, in the new space of untethered shared governance - and shared benefits. We will have to give everyone an equitable seat at the window of insight and then move ourselves through the inter-cranial galaxies of consensus toward our mutual goal of survival.

WE will all participate as an inter-dependent ground crew that cooperatively directs US as we co-pilot OUR own flight, and as WE adjust our OWN course, as needed - while WE are ALL in route.

Oh, and the travel WILL occur at light speed,

at the click of a mouse.

Ready for "BLAST OFF!!" ?

What’s about YOU? - care to comment?

- dare to COOPERATE?

Estimados amigos:

Pronto estaremos más activos en este nuevo punto de encuentro.

Mientras tanto, los invitamos avisitar nuestro grupo en Facebook y escuchar en línea el audio de los programas emitidos de Librería Sónica.

Hola, sí. Tengo dos minutos nada más, te cuento. Tú sabes que tengo apenas 29 años y que mi marido me conoce desde hace cuatro. Bueno, cuando nos casamos - hace tres - él no sabía nada sobre Pedro. Yo siempre fui una muchacha bien católica, ¿viste?. Él lo sabe mejor que nadie. Antes de casarnos no nos acostamos ni una sola vez. Te lo juro. Bueno, dos. Él siempre supo que yo era una mujer de principios. Claro, por eso se casó conmigo. Para él, Matías era un nombre cualquiera. Lo mismo eran Juan y Andrés. Ahora resulta que el puto Facebook de mierda los está resucitando a todos. Como si fueran santos de verdad, sí. 

Yo ya no se bien que hacer. Sí, sabes que a Juan lo rechacé, igual que a Pedro, sí. ¿Cómo que no te acuerdas de Pedro? Si hasta con el hermano de él saliste. ¿Te acuerdas? Joder, el día que estábamos en La Balsa y tú andabas con tu novio. ¿Cómo era que se llamaba? El que era medio sordo. Ese mismo, sí. Bueno, a Pedro lo rechacé y a Juan también, pero a los demás no.

Es que no podía, las fotos que tiene Matías me van a joder mi matrimonio si las publica. ¿Y el video que grabamos en Punta del Este Andrés y yo? No, si ese video aparece hasta mi trabajo voy a perder. Ay, Diosito ¿Por qué esto me tiene que pasar a mi? Es que en esa época no había ni camaras digitales ni nada. ¿Te imaginas? Él me emborrachó.

Y todo esto por la imbécil de Alejandra. La muy idiota empezó con esa estupidez del reencuentro. ¿Para que mierda necesito yo encontrarme con gente que tengo más de diez años que no veo? Claro, si no los ví todo ese tiempo fue por algo. Con mis verdaderos amigos siempre mantuve contacto. Bueno, sacando a los que te nombré, pero ellos no se pueden contar entre amigos, ¿no?. Ellos son ex.  Bendito sea el día que empezaron a organizar el fulano reencuentro.

¿Y si de pronto con todo esto aparece también Tomás? Ahí si es verdad que puso el pato macho su gran cagada, como decía mi abuelita, en paz descanse. ¡Ay, en serio, amiga, ya no se que va a pasar! No, Tomás no va a aparecer. ¿Verdad?. Él se fue a vivir a España apenas nos graduamos y en esa época no había ni hotmail. ¿Si había? Bueno, yo no tuve hasta mucho después igual. Eso no es lo importante, lo importante es que él no va a aparecer. ¿Cómo?. ¿Hicieron un grupo en Facebook con todos los ex-alumnos? ¿Cómo que están todos los emails de los que nos graduamos ese año? La puta que los parió. ¿Y quién fue el de la idea?

El coño de la madre con esa Alejandra. Claro, ella siempre fue bien puta, ¿verdad?. Ahora seguro que se divorció y anda que no sabe en que palo ahorcarse. Sí, ¿no sabías?. Le iba re mal con el marido. Igual te cuento que si la veo la mato. En serio, te digo. Bueno, pero mientras no aparezca el profesor Santiago no hay rollo. ¿Cómo? ¿Él es uno de los moderadores del grupo? Pero si yo necesitaba pasar esa materia para graduarme, Dios mio. Y fue una cosa de una noche y ya. Bueno, dos. ¿Qué voy a hacer, amiga?

Bueno, quedamos así. Si Felipe se entera me pasas el número de tu amigo. ¿Cómo dijiste que se llamaba?.  ¿Jesús? Sí, me gusta. Puede ser. Dale, nos vemos mañana. Besos. Chau, amiga.

Das Berliner Startup StudiVZ wurde im Oktober 2005 gegründet – 18 Monate nach dem US-Vorbild Facebook – und Anfang 2007 für über 50 Millionen Euro von Holtzbrinck übernommen. Nach eigenen Angaben hat die Community 10 Millionen Nutzer in Deutschland, Österreich und der Schweiz.

Das mit weltweit über 60 Millionen Mitgliedern erfolgreiche Vorbild Facebook, an dem auch Microsoft beteiligt ist, hat erst im März 2008 deutschsprachige Seiten seines Dienstes gestartet, kann hierzulande aber bislang keine nennenswerten Erfolge vorweisen.

Quelle: heise-online

Biraz araştırma yaptım internet üzerinde. Gördüğüm tablo hiç iyi değil. aradığım konu üzerinde bir yazı dikkatimi çekti. bir çok sitede aynı yazı tek bir resim her yere aynı şey yazılmış. En basitinden bu konu üzerinde bir -  iki - üç -  dört - beş sitede aynı içeriği gördüm. Bu internetdeki kirlilik değilde nedir sizce? Saçmalık değilde nedir?  Nerde emeğe saygı? Nerde özgünlük?

Özgünlük! Web sitelerinin özgün içerikleriyle beraber büyümesi. Bir web sitesi sahibisiniz diyelim ve web sitenizin kendi konusunda tek isim olmasını ve büyük bir site olmasını istiyorsunuz diyelim. Şimdi bir fıkra sitemiz olsun ve içerisinde türkçe olarak binbir çeşit fıkra olduğunu düşünelim. Sizce bu fıkralar herkesin bildiği, sıradanlaşmış, hatta anlatılırken bile keyif alınmayan fıkralardan oluşsa sitenizin akıbetini düşünemem. Bu sırada işte özgün içerik devreye girer ve sitenizdeki başka sitelerde yayınlanmayan fıkralar yer alırsa sizin sitenizin bir farkı oluşur ve daha çok ziyaretçisi olur. İlkler her zaman şanslıdır derler ya onun gibi bişe. Youtube, Facebook gibi mesela.

Hangi konuda olursa olsun, hangi amaçla yapılırsa yapılsın, hazırlanan web sitesinin başarıya ulaşması için sadece özgün içeriğe ihtiyacı vardır. Bu ihtiyacı en iyi şekilde karşılarsanız başarıya ulaşmanız kaçınılmaz olur!

As described in Salon, Stuff White People Like is

a satirical blog about a particular segment of Caucasian culture. It's like an extended "you might be a redneck if" joke recast for a more upscale set. It gently mocks the habits and pretensions of urbane, educated, left-leaning whites, skewering their passion for Barack Obama and public transportation (as long as it's not a bus), their idle threats to move to Canada, and joy in playing children's games as adults. Kickball, anyone?

I first became aware of this site about a week ago (which is further evidence of my non-whiteness, at least according to Mr. Lander's criteria), when people at work started sending me "Have you seen this?" notes regarding this post announcing the Stuff White People Like Facebook application.

I don't know what would be the basis for calling the Mayo network the whitest on Facebook -- whether it's the number of installs of the application, or the scores of those who take the "whiteness" test. I'm just glad that I'm helping to bring diversity to Mayo. ;-) I did get whiteness points for liking Apple products, however.

That got me thinking: How diverse is the student body at SMUG? Among the 123 current members of the SMUG Facebook group, I know we have at least 10 countries on five continents represented. So I've come up with a just-for-fun weekend assignment for SMUG students. It's completely optional, but then again all of our coursework is completely optional.

Assignment:

1. If you haven't already done it, Enroll in SMUG and be sure to join our Facebook group. This is your chance for a free education in practical use of social media in your business or other organization.
2. Visit the Stuff White People Like Facebook application and take the "Whiteness Test."
3. Enter your score and whiteness percentage in the comments below.

Web networking photos come back to bite defendant

Sorry, aber das ist wirklich verdient und ich hoffe Facebook gewinnt. Das würde auch viele Copycats ein bißchen verunsichern / verhindern.

Mehr dazu bei FTD.

El quiera puede darle un vistazo, a sus búsquedas de personal.